New Publishers - Welcome to Courier-The Global Route!
Here is what you can expect during set up:
1. Soon Mike Mayer, production manager, will e-mail directions on how to begin
uploading your individual PDF’s.

2. Once you have begun uploading your PDF’s you will be sent an e-mail with the
URL of your site and an editorial log in for you and your staff. You will also receive
seven free subscriptions for your paper exchange with other publishers, they
will save you time and money!

3. If you have a website, now is the time to add the Courier button to your homepage.
You can download the button from the web tools section of the Resource
Center. You can also create your own button for your home page if you choose.

4. At this point your site is officially live and ready to sell subscriptions. This is
the perfect time to do a Courier Kick-off, two weeks free access to your online edition. Learn about this program under Courier Programs in the Resource Center. Pick the dates you want to run the kick-off and send an e-mail with those dates to mike.mayer@arcasearch.com.

5 . Once your kick-off is complete strike while the iron is hot. Advertise, advertise,
advertise! Some of the most successful ads are simply a listing of the subscription
options and prices.

You can get marketing ideas from our monthly newsletter available at
www.arcasearch.com/news. You can also access the Resource Center by going to the newsletter
site and clicking on the Resource Center button on the left side.

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All Publishers
We have several great programs utilizing your online edition to make your job easier and increase subscriber satisfaction. Visit the Resource Center for program details!

Courier Full Coverage - Courier Full Coverage is a program that provides access to the online edition for your print edition subscribers. For literally pennies per reader each month, all of your print subscribers can have access to the online edition!

Courier Ad Audit - Courier Ad Audit is designed to eliminate the time you spend on tear sheets and money spent on postage to send the tear sheets. For an affordable monthly fee we will provide you with a username and password for advertiser access. There is no longer a need to spend time paging through the paper looking for the specific ad to clip and mail.

Courier Ads - Courier Ads provides your advertisers the opportunity to advertise to your online edition subscribers. More space for advertising means additional revenue for your paper!

Courier Graduate Program - Courier Graduate Program uses the generosity of businesses in the community to provide the current graduating class with subscriptions to the Online Edition. This is a wonderful way to keep the graduates connected to their community!

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FAQs
Can readers subscribe to the online edition during the Courier Kick-off?
No, the system has set your site to free access during this time. Upon completion of the kick-off the site is set back to subscription only.

What do I do if a reader wants to pay with cash or check?
Collect payment for the Online Edition from the reader. Then using the newspaper credit card, create an account online for the reader. You can either ask them for a username and password up front or create a username and password and give it to them. They are able to edit their account at anytime if they prefer a different username or password.

How do I know if someone subscribes?
An e-mail is sent to the address listed on your application with all of the details of the new subscriber that they provided when purchasing their subscription.

What is the best way to promote online renewals?
The majority of subscribers use their e-mail address as their username. Develop a distribution list or
e-mail group and send a reminder e-mail when the newest edition has been uploaded. This has proven to be the best way to keep people coming back to the online edition and renewing.

What do I do if my reader is complaining that they are having difficulties reading the online edition?
Instruct the subscriber to contact the helpdesk via the button available on the log in page. Approximately 90% of reading difficulties are due to a default setting in Adobe which is explained in the "First Time Readers Click Here" section on the log in page. Unfortunately, the majority of first time readers skip this step and suffer the consequences. You can alleviate some of the helpdesk traffic by instructing readers to follow the directions under the afore mentioned section.

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Tips for Your Online Edition
Upload as soon as possible - subscribers don't like to wait!
Leave a white edge around the PDF
Remove the pre-press marks before uploading
Have a visible link on your homepage for your subscribers to log in
Advertise!

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